Our Approach - Dental Marketing Strategies That Focus On New Patients

Focused on the Dentist, Not the Dentistry

When it comes to dental marketing, we believe that you, the dentist, are the true “product.” Sure, patients come to you for their dental needs, but they aren’t actually buying dental services, they’re investing in a relationship and experience. After all, most patients can’t tell the difference between a clinically excellent dentist and an average one, but they can certainly tell how a dentist makes them feel.

That’s where we come in. We’re here to amplify what makes you uniquely you, fostering relationships and building trust with your prospective patients. It’s your values, your approach, and your individuality that make your practice one-of-a-kind. And it’s that uniqueness we leverage to not just attract patients, but to build a patient community genuinely invested in your practice.

A Customized Plan to Fit Your Goals

If there’s one thing we’ve learned from years of partnering with dental practices, it’s that success looks different for everyone. That’s why we don’t believe in one-size-fits-all approaches to dental marketing. Instead, we focus on metrics that genuinely move the needle for YOUR practice.

We always start with a deep dive into what you envision for your practice. Our initial heart-to-heart helps us uncover your specific goals, whether that’s focusing on new patient growth through bread-and-butter dentistry or highlighting complex treatments to drive more collection revenue with fewer patients. Then we translate these insights into a tailored marketing strategy, meticulously crafted to align with your vision and your unique practice needs.

But it doesn’t stop there. We understand that priorities can shift and goals can evolve. If you wake up one day and decide you want to pivot your focus, no sweat. Our Client Support Team is always fine-tuning your marketing strategy as needed to make sure it stays aligned with your current objectives.

Showcase Your Practice With Organic Content

In a world full of generic stock photos and one-size-fits-all marketing, your authenticity is the magnet that pulls patients in. This is why one of the cornerstones of our approach is helping you capture organic photos and videos that reflect the heart and soul of your practice.

Organic content helps you build a bridge of trust before a patient ever sets foot in your practice. It gives them a taste of your brand’s vibe, your team’s warmth, and the quality of care they can expect. In essence, it’s not just telling people you offer exceptional dental care. It’s showing them through authentic moments and compelling testimonials.

We utilize this organic content across all your marketing channels—from your website and online listings to advertising campaigns and social media. This creates a seamless narrative that builds both familiarity and trust, which are the keys to converting interest into appointments.

Leveraging Social Media

In today’s world, social media is a necessity. We use social media not just as a promotional tool but as a means to show potential patients the true personality of you and your team. From candid snapshots of your team sharing a laugh to those magical, unscripted moments that spotlight genuine patient smiles, we help you broadcast the vibrant personality and culture of your practice.

Our social media strategies help bring your practice visibility, credibility, and a sense of community to create a lasting impression on your patients, both new and loyal.

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