Effective dental marketing requires a coordinated approach across many consumer touch points.

A good dentist office is doing the things it takes to run a good dentist office — seeing patients, staying educated on new technologies and procedures, and lots more.

Any time you take away from that directly takes away from being the best you can be. And when push comes to shove and you have to decide between being a good dentist office and marketing your dentist office… you let marketing fall to the wayside.

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The Approach

No magic silver bullets. No over-hyped promises. Just discipline and rigor. Everyday.

Data Driven Marketing

Dental Marketing is a data game. We’re able to leverage data about your practice, your location and most importantly, you! We use that data along with seasonal trends and demographics about your area to increase your new patients.

Dental Marketing Data For Client Screen 1

Prospective Clients

This is the new growth market, with a profile similar to the original: young professionals with families that have opted to trade up to the newest housing in the suburbs. The original Boomburbs neighbourhoods began growing in the 1990s and continued through the peak of the housing boom.

Dental Marketing Data For Client Screen 2

Geo-Footprint

This map references the practice’s current patients. We use this data to determine if we are marketing in the correct areas. We also make sure we are using the correct marketing ‘tone’ to reach the correct demographic and socio-economic attributes.