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Social Media Marketing for Dentists

Looking to engage with your patients beyond the dental chair? A strong social media presence doesn’t have to be a hassle or a drain on your budget. Our team makes it easy and effective for you to connect where your patients are.

Custom FB and IG Posts

Elevate your online presence with captivating, expertly crafted content that resonates with your audience.

Monthly Organic Content Ideas

Simplify your social media planning with our monthly content calendar.

Season Campaigns

Get noticed during holidays and special events with our timely campaigns.

Branded Templates

Personalize your posts with custom templates that match your style, making every post uniquely ‘you’.

Social Media Consulting

Not sure what works and what doesn’t? Our social media experts will be here to help guide your team.

Meet Your New

Katie Marketing Skillet
Sara Smarty Pants
Danike The Hashtag Hero
Shelly The Organizer
Meet the rest of the team

What You Can Expect On Your

Our goal is simple: we’re here to bring life to your social media channels. We’ll work alongside you to ensure your online presence is engaging and vibrant.

  • We Dive Deep: You wouldn’t perform a root canal without an x-ray, right? Same goes for your marketing. We conduct an in-depth analysis of your current social media landscape, pinpointing areas for growth and improvement.
  • We Determine Your Needs: We craft a tailor-made social media strategy, focusing on the platforms and tactics that will deliver the most impact for your practice.
  • We Got This: Your time should be spent on your patients, not on hashtags and filters. We roll up our sleeves and get to work, supporting the execution of the strategy while you take care of your patients.
  • Send It On Over: If you snap a pic or video with one of your loyal patients, we can help to get it online in the right places at the right times. Just let us know what content you’ve gathered and we’ll put it to good use!


Discover the experiences of those who’ve benefited from our services

Build Lasting Relationships With Your Patients

If you’re trying to reach potential patients, you must meet them where they are. You can’t expect them to find you if they don’t know you exist! That’s the magic of social media marketing for dentists – giving patients the chance to get to know you and build the kind of relationship that will have your dental chairs filled for years to come. At Pain-Free Dental Marketing, we know one thing you’re short on is time, which is why we provide social media support to ensure you maintain a strong online presence that builds relationships, not just sells. 

How We Help You

Our team gives you the tools and guidance to help lead your dental practice to social success!

  • Personalized feedback on social media best practices
  • Monthly content ideas 
  • Resources such as a photo & video guide, media release forms, and social templates
  • Assistance with posting your original content
  • Campaigns for your practice specials or promotions
  • Optimization of your social profile and bio
  • Utilization of professional photos and videos that we capture of your practice
  • Social media advertising
Marketing expert looking at practice's social reach & account insights to improve social media marketing for dentists
Sara, our expert, demonstrating brand awareness growth through Social Media Marketing for dentists.

Custom Facebook & Instagram Posts

  • Tailored content exclusively designed to resonate with your brand and audience.
  • Generic posts won’t cut it when you’re aiming to be the go-to dental practice in town. Let’s make your social media as personalized as the care you provide.
  • From smile transformations to oral hygiene tips, we create posts that not only entertain but educate, positioning you as a thought leader.

Monthly Organic Content Ideas

  • A monthly calendar of content themes and ideas, giving you a strategic roadmap for your organic social media posts.
  • Planning content is a time-consuming task, and let’s face it – you’ve got teeth to save.
  • We do the brainstorming for you, delivering fresh and relevant content ideas designed to engage your audience month after month.
Our dental marketing expert creating monthly content ideas for dentists.
Use It Don't Lose It Seasonal Social Post For Dentists

Seasonal Social Campaigns 

  • Time-sensitive campaigns that capitalize on holidays, seasons, or special events.
  • When it’s National Dental Hygiene Month, or the holiday season is approaching, we keep you part of the conversation!
  • We create eye-catching campaigns that blend seamlessly with the season’s spirit, ensuring your practice is on everyone’s mind, not just during check-ups.

Branded Templates 

  • Customizable templates for showcasing staff, celebrating positive reviews, or sharing any news aligned with your brand aesthetics.
  • Consistency is key in branding, and whether you’re celebrating your staff or sharing rave reviews, your posts should scream ‘YOU.’
  • We design templates that encapsulate your practice’s look and feel, making every post an extension of your brand while saving you design time.
Customizable template for dental office social posts with office branding
social media marketing for dentists expert on her computer, creating variety social media content for patients such as branded posts.

Why Social Media Marketing for Dentists Matters

Patients are using social media platforms like Facebook and Instagram as search engines to find goods and services. If you’re not keeping your social media accounts up to date with fresh content or actively engaging in community groups, patients may wonder whether you’re still open. Beyond that, having a presence on social media makes you discoverable to your local community, who may have otherwise not realized you were even around. 

  • Brand Awareness
    Social media platforms provide an excellent opportunity to build and increase brand awareness. By establishing a strong presence on platforms like Facebook, Instagram, and LinkedIn, you can showcase your expertise, share informative content, and engage with potential patients. This helps to create a positive perception of your dental practice and increase visibility among patients.
  • Patient Education 
    Social media provides an effective platform for dentists to educate patients about oral health, preventive care, dental procedures, and treatment options. By sharing informative and engaging content such as articles, videos, infographics, and patient testimonials, you can position yourself as a trusted authority in your field. This helps to establish credibility, build patient trust, and encourage regular visits.
  • Patient Engagement and Feedback 
    Social media allows dentists to interact directly with their patients and receive real-time feedback. Patients can ask questions, leave reviews, share their experiences, and provide valuable insights, which you can use to enhance the patient experience. Social media gives you the platform to respond promptly, address concerns, provide guidance, and demonstrate your commitment to patient care. This engagement helps foster strong patient relationships and promotes positive word-of-mouth referrals.
  • Increased Website Traffic 
    Social media marketing can drive traffic to a dentist’s website, where patients can find more detailed information about services, contact details, and appointment booking options. By sharing links to blog posts, promotions, and other valuable content, you can direct potential patients to your website, increasing the chances of conversion.
  • Competitive Advantage
    Social media marketing is increasingly becoming an essential part of the marketing mix for dental practices. By actively participating in social media, you can gain a competitive edge over your peers who are not utilizing these platforms effectively. It allows you to showcase your unique selling points, highlight your expertise, and differentiate yourself from other dental practices in your area.
  • Targeted Advertising
    Social media platforms offer advanced targeting options that allow dentists to reach their ideal patient demographic through PPC ads. You can define specific criteria such as age, location, interests, and behaviors to deliver their marketing messages to the right audience. This helps to maximize the return on investment (ROI) by focusing marketing efforts on those most likely to become patients.

social media marketing for dentists expert coming up with strategy

Let Pain-Free Give Your Social Media a Kick!

Are you eager to transition your dental practice from just getting by to setting the gold standard? It’s time to shift your social media strategy into high gear! Book your one-on-one discovery call today and let Pain-Free help you pave the way to social media success. Leave the hashtags, likes, and shares to us and get back to perfecting smiles. Pretty great, right?

There’s never been a better time to ramp up your social media marketing efforts, and we’d love to be a part of your success story. Let’s get started today!

Check Out Of Our Branded Social Posts

Frequently Asked Questions

Q: What should dentists post on social media?

When it comes to social media content, the most engaging posts are ones that are unique to your practice and that come directly from your office! Think team lunches, birthdays, anniversaries, and community events. Keep in mind you want your content to be social and not interrupt users with “business” messages. We encourage our clients to appoint someone in their office to be “in charge” of social media. If this is not possible, we can always help you get your content out there- just send it our way!

Q: When should dentists post on social media?

Don’t sweat a social media posting “schedule.” A good rule of thumb is to post engaging content a couple of times per week. As for the time of day to post, think about when your desired audience would likely be most active. Usually, this is early in the morning, around the lunch hour, or later in the evening. There’s no rigid timeframe you have to adhere to as long as you avoid an overload of content or gaps where your social media gets forgotten for weeks or months!

Q: Where should dentists post on social media?

When deciding which social media platform to use, you need to consider your audience or ideal patient. For most General and Restorative Dentistry clients, Facebook is the go-to platform to reach families and older patients. The Instagram demographic skews younger, so it is great for Pediatric, Orthodontic, or Cosmetic Dentistry clients. Since Facebook owns Instagram, it is easy to cross-post content on both platforms! If you are into sharing super fun and engaging dental video content, TikTok may be right up your alley- this platform has the youngest audience of them all.

Q: What are common dental marketing mistakes to avoid?

Read our blog about this <a href="">here.</a>

Q: What are ways to attract new patients to grow a dental practice?

Read our blog about this <a href="">here.</a>

Still Have Questions?

Get in touch with us