Our CultureStanding For What We Believe

This is who we are and what matters to us.

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Our Core Values

We’re more than just a marketing agency for dentists. We’re a close-knit group with a shared mission: to simplify dental marketing, make it impactful, and add a personal touch.

Shake and Bake, Surprise and Delight, Compassionate Capitalism, and Move Upstream are at the center of who we are and what we do.  We believe that our culture is anchored yet adaptive to changing circumstances.  We maintain a living, breathing culture document that is ever-evolving and serves as our guide. 

1. Shake and Bake

Collaboration isn’t just a buzzword here- it’s our ethos. Whether brainstorming the next Invisalign campaign or cracking the code on SEO, it’s “always better when we’re together.”


Open communication is our middle name. We care enough about each other and our clients to give genuine, constructive feedback. We speak, we listen, and most importantly, we grow.

Enjoying Each Other

Work hard, play harder—that’s the motto we live by. Team building activities, company trips, and an abundance of high-fives make every day feel like a journey we’re excited to be on together.

Partner Andre and employee Ted chatting about strategy for our clients are our marketing company for dentists.

2. Surprise and Delight

We’re not just in the business of marketing dental practices; we’re in the business of delivering the unexpected.  We proactively monitor our clients’ results and seek new approaches to improve them. We aim to be a partner to our clients’ practice, listening more than speaking and providing resources and solutions even outside the scope of marketing.  

Taking Initiative

Our approach is to be proactive to our clients’ goals and needs. Understanding industry trends, market conditions, and the uniqueness of each practice, we work to find the levers to bring sustained growth.   In the process, we deliver memorable results and experiences.

Celebrating Milestones

We are partners, not a vendor, and we want to celebrate your practice together.  Whether it’s achieving a practice growth goal, celebrating an anniversary or birthday, or acknowledging a small victory, we love to share in the success of our clients.

eric and andre wish our clients a happy anniversary with us

3. Compassionate Capitalism

Compassionate Capitalism means putting people before profits. Don’t get us wrong, we love profits, but that’s not our only focus. Compassionate Capitalism means recognizing that every interaction is an opportunity to improve someone’s life, be it our dedicated team members, our valued clients, or the communities we serve. Whether through our carefully curated benefits for employees or our ongoing charitable efforts, we aim to make a lasting impact beyond the dental chair.

Giving Back

Giving back to our community is ingrained in our DNA. We’re not just about filling dental chairs; we’re also about filling hearts through nonprofits that are near to our hearts. Our agency participates in various charity events throughout the year, including:

eric with all of the boxes we made for the operation christmas child charity

Employee Benefits

Taking care of our team isn’t just good business; it’s the right thing to do. We believe in work-life balance and provide time and space for our team members to recharge and care for themselves and their families. Our benefits include:

  • 100% Paid Medical Insurance
  • Dental Stipend
  • 401k with a 4% match
  • Unlimited Vacation
  • Generous travel allowance for vacations
  • “Happy Number” compensation package
  • Maternity/Paternity Leave
  • Annual Company Trip
  • Christmas in July & Anniversary Gifts
  • Frequent Team Building Events

People Above Profits

While we aim to be the best dental marketing agency in the Lone Star State and beyond, our compass is guided by compassion. Our people—clients and team members alike—always come first.

ian fishing at our annual company trip

4. Move Upstream

At Pain-Free Dental Marketing, “Moving Upstream” encapsulates our approach to growth, innovation, and driving meaningful change. This philosophy urges all of us to continually expand our knowledge base while embracing challenges others might shy away from. You see, the difference you make in this agency often lies in the work you’re avoiding and the challenging conversations you’re not having. It’s about moving past the status quo and having the courage to do the “and”—those extra steps that elevate our service from good to exceptional. 

Continuous Improvement as Professionals

Good enough is never “enough” for us. We constantly seek to improve, adapt, and innovate for our clients and ourselves. Our dental marketing agency offers a variety of opportunities for our team members who want to continue their education as marketing professionals, take online courses, and more!

katie improving herself via a training session on her laptop

We Are An Innovative Marketing Agency for Dentists

As a forward-thinking agency, stagnation is our enemy. We continuously challenge ourselves to bring new, groundbreaking ideas to the table. Whether it’s the latest SEO strategies or an inventive social media campaign, we always look to stay ahead of the curve by staying current on the latest trends.

We Lead This Industry, We Don’t Follow.

At Pain-Free Dental Marketing, we don’t just follow the trends; we set them. We bring fresh, innovative ideas, drawing on years of expertise. We’re not here to do what everyone else does but to lead the way. It’s one of the many things that make our agency not just another workplace but a way to make a real difference in the marketing world. 

founder andre and eric at a conference speaking about dental marketing

Transform Your Practice,

One Small Bite at a Time.

Tune in as our founder, Eric, and a lineup of industry-leading guests dive into their strategies and explore the latest trends in the dental space.

Unique Goals.

Your Practice is Unique—So is Your Roadmap to Success.