Internal MarketingLeverage Your Existing Patients

Internal Marketing is the Yin to your External Marketing Yang.

Let’s get those patients back

Internal Marketing

When most dentists think of dental marketing, they imagine Google ads, SEO, and social media blitz – powerful tools that work wonders to attract new patients. But what about those loyal smiles that have already walked through your door?

Email Marketing

Email is a great way to re-engage your existing patients whether with a pending treatment email or end of year benefit reminders.

Patient Referral Programs

Leverage your thrilled existing patients to drive new patients with a well developed referral program.

Sponsorship Support

Community engagement is pivotal in expressing your brand messaging.

What You Can Expect With

Life is about balance. And so is marketing. While new patient acquisition is our focus, we can’t forget to ensure your existing patient base is coming in to see you.

  • Transform Happy Patients into Brand Ambassadors: Your satisfied patients are your best advocates. We’ll help you leverage testimonials and word-of-mouth to boost your credibility and attract new patients.
  • Enhanced Patient Retention: Keeping existing patients is just as crucial as acquiring new ones. Our targeted campaigns will not only engage your current patient base but also make them feel valued and appreciated.
  • Elevate Your Email Marketing: Email isn’t just for appointment reminders. We’ll help you to create engaging, customized email campaigns to keep your patients informed, educated, and excited about their dental health journey with you.
  • Personalized Patient Journeys: Every patient is unique, and their experience should be too. From the first appointment to ongoing care, we’ll help tailor your internal marketing strategies to provide exceptional, personalized experiences.
  • Local Event Support for Community Engagement: Do you want to sponsor a local charity event or host an oral health workshop? We’ll help you get the word out and create a buzz, solidifying your role as a community leader in dental care.


Discover the experiences of those who’ve benefited from our services

What is Internal Marketing for Dentists?

At Pain-Free Dental Marketing, we see your marketing strategy as a bird that needs both wings to fly. One wing is the external marketing you’re familiar with; the other is internal, and it’s focused on leveraging your existing patient base to elevate your practice. Internal marketing forces us to ask how to leverage getting existing patients back into the dental chair and make them cheerleaders for your office.

It’s important to know that “Internal marketing” is not just email campaigns or the other points mentioned above. It is also the way you answer the phone, the way you greet people at the door. It’s about your feel at the office and the experience that the patient has when they are with you, too. A big part of growing a dental practice is looking at the existing patient base and ensuring we do not forget about them. It’s about telling them about new services you offer, getting them back in for cosmetic treatment, and asking them for reviews! In essence, it’s every touchpoint your patients have with your practice—both in and out of the dental chair.

Email Marketing

Patient Reactivation: Reactivating dormant patients is one of the most cost-effective ways to boost your practice. Our expertly crafted emails can remind them of the quality care you provide, encouraging a return visit.

Use It, Don’t Lose It (UIDLI): Many people don’t realize that their dental benefits expire at the end of the year. We send compelling emails to remind patients to use their benefits before losing them, helping boost end-of-year appointments.

Ted, internal marketing for dentists expert, reviewing client's practice numbers & calls on his computer

Unscheduled Treatment: For those patients who have initiated but not completed treatments, our targeted emails can nudge them toward completion. These reminders help patients take the necessary steps for their oral health and help you secure more completed treatments.

Seasonal Emails: From holiday promotions to summer cleaning specials, we can craft emails that tie into various seasons or events, giving patients an extra incentive to make an appointment.

Patient Referral Programs

Referral Incentives: Word-of-mouth is incredibly powerful in the healthcare industry. We can help you establish a robust referral program that rewards current patients for bringing new ones to your practice.

Tracking and Feedback: We provide systems to track the effectiveness of referral programs, offering insights that can be used to refine and optimize future efforts.

Sponsorship & Local Event Support

Flyers & Brochures: Local events are a great opportunity to showcase your practice. We can create eye-catching flyers and brochures that effectively communicate your services and special offers.

Sponsorship Support: We can assist in identifying and securing sponsorship opportunities that align with your practice’s ethos and target audience, amplifying your reach in the community.

SWAG Ideas & Designs: Everyone loves free stuff! We can help you come up with creative, branded items to give away at events, making sure your practice is memorable to potential new patients.

Pain free dentl marketing swag

How Internal Marketing for Dentists Can Help You

Building Relationships, Not Just Client Lists

The power of internal marketing lies in its ability to foster relationships. How your front desk staff answers the phone, how you greet patients at the door, and the ambiance of your office—all these form part of the patient experience. And let’s face it, a happy patient not only comes back but also brings friends and family.

Don’t Forget Your Loyal Smiles

The existing patients you have are not just names in a database; they are the foundation of your practice. They deserve to know about new services you’re offering, whether that’s Invisalign, teeth whitening, or same-day crowns. And why stop there? Encourage them to return for cosmetic treatments, and don’t forget to ask them for reviews. After all, they already love your services; let them be your ambassadors.

Harness the Full Potential of Internal Marketing

Pain-Free Dental Marketing provides comprehensive strategies that will help you bring together both external and internal marketing efforts for a well-rounded, effective approach. Our support extends to helping you make critical decisions on where to focus your internal marketing for maximum returns. It’s not about throwing money at ads and billboards; it’s about finding the right balance between attracting new patients and retaining the ones you have. It’s about making your practice not just a choice, but the choice—for new and existing patients alike!


How Can Internal Dental Marketing Help My Practice?

Internal marketing focuses on retaining and engaging your existing patients. While external marketing helps bring in new faces, internal marketing ensures that those who’ve already visited become long-term patients and advocates for your practice. Both are essential for a thriving dental business!

What does a Dental Referral Program entail?

A referral program awards your existing patients for referring new patients to your dental office. It’s a win-win; your existing patients get perks, and you get new patients, who are often more likely to be loyal because they came based on a recommendation. We will work with you to set-up this program to make sure it has a real impact!

What Role Will Pain-Free Dental Marketing Play in Internal Marketing?

This is not our first rodeo! We act as your strategic partner in orchestrating both your internal and external marketing efforts. We offer comprehensive strategies tailored to your practice’s needs, providing you with tools to not only attract new patients but also effectively engage and retain your existing ones.

How can I use internal marketing to improve patient loyalty?

Patient loyalty can be nurtured through personalized communication, excellent patient experience, and value-added services or information. With internal marketing, you have the tools to make your patients feel valued and heard. Whether it’s a personalized birthday greeting, a newsletter featuring oral health tips, or a loyalty program with tangible benefits, internal marketing helps keep your patients committed to your practice for the long haul.

Still Have Questions?

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