Frequently Asked Dental Marketing Questions
How to find the best dental marketing company?
They key to finding the best dental marketing company for your practice is to look for a company that understands your practice and your area. Finding PPO patients is different than finding Fee For Service or Medicaid patients. They also need to understand the socio-economic dynamics of your area. Lastly, you should look for someone who focuses on the bottom line numbers such as production/collections, not on marketing metrics such as website visitors, leads, Facebook likes, etc.
Why hire a dental marketing agency?
Think of this as an analogy: most people can buy/sell their own house without help; yet, most people use a realtor. A realtor knows the market, knows what other houses are buying/selling for, knows details about the areas and know what mistakes to look out for and pitfalls to avoid. Hiring a dental marketing agency does the same thing. An agency that specializes in dental will be able to provide you better guidance and more insights about what is happening in the industry and other practices. They also just have more experience around what works since they get to see results of certain efforts multiple times.
How to market a dental practice?
The most effective strategy for a dental practice will vary heavily based on the type of dentistry they want to sell and the type of patients they are looking for. A high end, fee-for-service practice will need to rely heavily on patient testimonials, video content and case studies. A PPO or Medicaid practice, can benefit quite a bit from PPC campaigns. But no matter which type of practice, there are certain things that they all should do.
1. Having a good website that is mobile friendly.
2. Having a high number of great Google Reviews
3. Having good photography that highlights the practice, the staff and the personality of the team.
Those three things are fundamentals that every dental practice needs to have in order for any marketing campaign to be as effective as it can ben.
How much should a dental practice spend on marketing?
The right marketing budget for a practice vary based on the age of the practice, demographic, type of dentistry and many other factors. A startup should have a much higher marketing budget than an established office. In general, an effective marketing budget should range anywhere between 3% to 6% of collections. That should include both external and internal marketing. This range is also supported by the ADCPA (Academy Of Dental CPAs).