Dental Marketing Tips & FAQs
How much should a dental practice spend on marketing?
The right marketing budget for a practice vary based on the age of the practice, demographic, type of dentistry and many other factors. A startup should have a much higher marketing budget than an established office. In general, an effective marketing budget should range anywhere between 3% to 6% of collections. That should include both external and internal marketing. This range is also supported by the ADCPA (Academy Of Dental CPAs).
Why hire a dental marketing agency?
Think of this as an analogy: most people can buy/sell their own house without help; yet, most people use a realtor. A realtor knows the market, knows what other houses are buying/selling for, knows details about the areas and know what mistakes to look out for and pitfalls to avoid. Hiring a dental marketing agency does the same thing. An agency that specializes in dental will be able to provide you better guidance and more insights about what is happening in the industry and other practices. They also just have more experience around what works since they get to see results of certain efforts multiple times.
How do I find the best dental marketing company for my practice?
They key to finding the best dental marketing company for your practice is to look for a company that understands your practice and your area. Finding PPO patients is different than finding Fee For Service or Medicaid patients. They also need to understand the socio-economic dynamics of your area. Lastly, you should look for someone who focuses on the bottom line numbers such as production/collections, not on marketing metrics such as website visitors, leads, Facebook likes, etc.
Should I do PPC or Google Ads?
Pay-per-click or PPC Ads can be an effective way to drive new patients to a practice if done properly. The reason for it is that you don’t need to have a high SEO ranking, or been in business for a certain amount of time or anything like that in order to play. If you are willing to pay for the clicks, you are in the game. For new practices without a lot of history or brand recognition, this can be an effective way to create some awareness and get some new patients. Check out our blog if you want more details on PPC ads and how to use them properly.
Claim Your Google Listing
A Google My Business listing is that little panel that shows up on the right hand side of a Google Search when Google thinks they know what you are looking for. It contains your contact info, hours, link to your website, reviews and more. That little panel, nowadays, gets almost as many (if not more) visibility than your website. It has all the information a perspective patient needs and it is super powerful. One of the easiest and most important dental marketing tips we have is…
Claim your Google Listing!
It is super easy and costs nothing but a few minutes. Google has very clear instructions. All it takes is having a Google/Gmail account.
Get More Google Reviews
Google Reviews are the most trusted on the internet right now. Facebook reviews, Yelp Reviews or even the Revenuewell reviews you have are just not very relevant. To that point, we recommend every dentist signs up for some form of an automated review tool. There are many out there such as Swell, Birdeye, Podium or BestLocalReviews. Some of them have different features you may or may not need and prices vary accordingly. Having a tool that just sends your patients a link automatically is critical. Every Pain-Free client gets one.
These questions come up for us very often and are points that everyone looking into doing marketing for a dental office should know. If you have any follow up questions, feel free to reach out!