Our Humble Beginnings
It all began with one question from a curious dentist to a digital marketer: “What are you working on?”. While waiting in a chair for his annual exam, Eric was on his laptop, wrapping up a digital marketing strategy for a Fortune 300 company. A conversation ensued, resulting in the dentist asking Eric another question; “How can I get this for my practice?”
An Agency is Born
Eric, Andre and their team successfully applied the same methodologies they used for large marketing companies to quickly grow the practice. The dentist was ecstatic and happily referred us to all of his dentist friends. We knew we had something special and began to grow the team in order to make sure all of our clients achieved similar results through a high level of service. Our marketing agency was born.
Transition to Full Service
As we became more successful, we began to layer in additional products and services to improve our dentist’s profitability. We began to apply the same discipline and rigor we used in new patient marketing to existing patient facing marketing. Not only were our dentist getting new patients, we were also making existing patients more profitable by improving treatment presented vs. treatments accepted numbers, recall campaigns effectiveness and appointment scheduling improvements.
Full Scale Partnerships
As we evolved, we grew to assume something of a Fractional Chief Marketing Officer (CMO) role for the companies we work with. In this type of new work style, we basically become an extension of the offices we work with. This type of in-depth engagement allowed us to drive strategy and truly be “in this together” with our clients, or rather, our partners. When they win, we win.
Growth and Expansion
Working with what we have learned, we continue to grow the business, and expand into new regions coast-to-coast.
We don’t want to be the biggest Agency. Our goal is to have clients who we genuinely want to work with and find value of our efforts. That requires controlled growth, we never bring on more clients than we can handle and our regular touch points with clients ensures that we always get candid feedback on our engagements.