Creative Christmas Dental Marketing Ideas
Christmas Dental Marketing Ideas to Spread Holiday Cheer It’s already December. You know what that means: it’s time to show your dental office’s Christmas spirit! Give your practice a virtual and physical holiday makeover. Hanging up Christmas tree decor from the dollar store might seem unnecessary to growing your dental business, but stick with us. […]
Christmas Dental Marketing Ideas to Spread Holiday Cheer
It’s already December. You know what that means: it’s time to show your dental office’s Christmas spirit! Give your practice a virtual and physical holiday makeover. Hanging up Christmas tree decor from the dollar store might seem unnecessary to growing your dental business, but stick with us. A Christmas dental marketing campaign might be exactly what you need to max out your teeth whitening and fillings appointments for January. You can use the holiday season as an opportunity to:
- Increase your patient base by providing limited-time holiday offers
- Build brand awareness by creating relevant and timely social media content
- Show your current patients that you appreciate their business with thoughtful messages
In short, consider a Christmas dental marketing campaign as the prime opportunity to boost your business for the new year. Below, we outline over seven effective Christmas social media and email marketing campaigns and other marketing strategies worth implementing.
Decorating Your Office
If you are going to be taking pictures of your dental practice to post to social media, it’s important to look the part! This will also give your existing patients that very merry feeling when they walk into your practice in December. You can also have little gifts waiting for your patients after their appointments which is another way to show them that you care. Something sweet to take home should be more than enough!
Getting Festive on Social Media
Let’s start with the lowest-hanging ornament: coloring your dental practice’s social media with red, green, and gold graphics.
This is the perfect opportunity to improve your graphic design skills on Canva, a free and easy-to-use graphic design platform. Using Canva, you’re going to create Christmas-themed cover pictures for Facebook, Youtube, LinkedIn, and other social media channels.
Creating a Facebook Cover on Canva
First, from the home page, select “Templates” from the top toolbar. Then click on “Facebook Cover” below the “social media” section. This will take you to the design area. In the “Search Templates” box, search the word “Christmas” and you will be provided with a wide variety of cover graphics. Before selecting a random template, make sure your branding is consistent. You can do so by changing the template color, using your company fonts, and adding your company logo to give it a more professional look. Follow the same steps to make new cover photos for Linkedin and Youtube simply updating the dimensions.
Creating Christmas-Themed Content for Instagram
After decorating all of your cover pictures, make Instagram and Facebook posts that are Christmas-themed throughout the month. Use stock photos sparingly. Make original content by snapping a few pictures and short videos of your staff and dentists with Christmas props. Capture your decorated office and your festive team, maybe even wearing Santa glasses and hats with patients. Here are a few specific Christmas-themed posts to get you started:
- A dental holiday gift guide: Create a visual guide to help your patients perfect their holiday smiles. Using Canva, create a collage of dental essentials such as electronic toothbrushes, teeth whiteners, travel-sized dental kits, and, for stocking stuffers, your favorite sugar-free candies and snacks. If your practice is offering holiday tooth-cleaning packages or some other discount, this should be first on the list.
- Christmas discounts: Use Canva to make Christmas-themed graphics about limited-time offers you may want to offer during the holiday season.
- Recipes for a sugar-free Christmas: Clients struggling with cavities would love your ideas for healthy ways that they can cut back on sugar and still enjoy the holiday pies and punches guilt-free.
Donate, Volunteer, or Share How to Give this Season on Social Media
Christmas is the season of giving. A great way to show the public that you care and want to do your best is to make the world a better place by volunteering with a charity. You can choose a nonprofit in your community and take food parcels and gifts to make others’ Christmas that much more special. Be sure to take pictures while you are there, and share the experience with the online community.
Wrap The Year Up With A Joyful Email / Postcard / Phone Call
Christmas dental marketing is not just about acquiring new patients, but also about showing existing patients how much you care about them. Here are three ways to nurture your relationships with your current patients.
If you already have an email newsletter list, make your existing patient base feel valued during this time of year with a Christmas greetings email. As we touched on earlier, Christmas marketing is not just about acquiring new patients, but also about showing existing patients how much you care about them. Keep things short and sweet. Provide well-wishes and thank your patients and include a branded photo. Here is a template for your use:
Dear <patient name>,
<Practice Name> would like to wish you a Merry Christmas and a Happy New Year. We are so thankful to have you as a patient and wish you nothing but warmth and joy this festive season.
We hope to see you soon!
The <Practice Name> Team
If you want to do something more old-school but still be authentic, send a postcard to your patients. Sending an actual physical postcard might not be the best option for every dentist unless you have the time to write them by hand. The next best thing is to send a digital postcard. This simple gesture will be more engaging to your patients.
Canva offers a free online postcard maker. This would be the best option if you want to save money. If you have some spare change in your dental marketing budget, you can also use “My Postcard” which allows you to create and send personalized photo postcards and greeting cards anywhere in the world.
Another personal way to wish your patients a very Merry Christmas and keep your practice on their radar is to give them a call. Ask how they are doing and what their plans are for this holiday season. We understand that you can’t call every single patient as this would take days, especially if you’re a big practice. But if you can, call your most loyal patients and show them how much you care.
Bonus: Christmas Dental Marketing Idea
Christmas is also a great time to run “competitions” or giveaway ads, both online and at your physical location. You could do a lucky draw where patients throw their names into a bowl at the front desk. You can also run a “Christmas competition” where somebody can win free teeth cleaning or teeth whitening (if you want to target a younger demographic).
These are just some of the Christmas dental marketing campaign efforts you can implement. If you have other ideas that you think might work in your area, don’t hesitate to try them! The important thing is to just start with something. You will never know if something helps you practice unless you implement it. Want more holiday-specific marketing ideas for your practice? Keep an eye on our blog or contact us today.