Dental Marketing Ideas: Making Sure Patients Use Their Dental Benefits

If you are looking for some dental marketing ideas, you’ve come to the right place. Our “Use It, Don’t Lose it” email campaign is a win-win situation for both your dental practice and your patients.

At Pain-Free Dental Marketing, we run this campaign towards the end of every year for our clients. We do this to make sure our client’s patients use their dental benefits before they expire. Think of it this way: if somebody gave you a voucher to your favorite store, you wouldn’t want to forget to use it and risk losing the credit, right? Well, as a dental office one of the best dental marketing ideas you can implement is to simply make sure that your patients don’t forget to use their dental benefits.

Your “Use It, Don’t Lose It” email campaign should start on October 1st each year. This will allow enough time for patients to make appointments before the end of the year and to make sure you are not overbooked in the final months.  Starting earlier is also important to avoid filling up chair space with existing patients, and leaving no booking room for new patients to schedule appointments with your practice towards the end of the year.

To help you with your dental marketing ideas, here are a few email templates courtesy of the PFDM team that you can use when emailing your patients for the UIDLI Campaign. Simply copy and paste (without formatting) the template you want to use and be sure to fill in your personal information where it is required:

Template 1 (General Dentists)

Subject: Reminder: Use Your Dental Benefits Before They Expire!

Did you know most dental insurance benefits and spending accounts don’t roll over year to year? If you don’t use them, you could lose them! Take advantage of any unused benefits, including dental insurance, flexible spending accounts (FSA), and healthcare savings accounts (HSA). Don’t throw your money away by missing out on valuable dental care before the end of [YEAR]!

The American Dental Association and [Drs. Name] agree that delaying dental treatment could lead to more harm than good. Even missing a regular cleaning and exam may mean additional appointments and dollars to repair damage that could have been avoided.

Visit us at [WEBSITE URL] for information on all the services we provide. Or call us today at [PHONE NUMBER] to schedule your next appointment!

We look forward to seeing you again soon!

Sincerely, 

[DOCTOR AND TEAM]

–

Template 2 (General Dentists)

Subject: Important: Use Your Dental Benefits Before They Expire!

As we near the end of your insurance benefit year, we wanted to remind your family to take advantage of any unused flex spending or dental benefits. Every year, you receive a maximum amount from your dental insurance company, and in most cases, the unused portion of this amount is lost when the new insurance year starts.

Your dental care is important to us, and we want to make sure you get the care you need without overpaying for it. If you have been postponing dental treatment or are overdue for a routine exam and cleaning, now is a great time to come in. 

Please call us at [PHONE NUMBER] or request an appointment online!

We’re looking forward to seeing you.

Sincerely, 

[DOCTOR AND TEAM]

–

Template 3 (Orthodontist):

Subject:  A Dental Reminder: Use Your Benefits Before They Expire!

Did you know most dental insurance benefits and spending accounts don’t roll over year to year? If you don’t use them, you could lose them! Take advantage of any unused benefits, including dental insurance, flexible spending accounts (FSA), and healthcare savings accounts (HSA). Don’t throw your money away by missing out on valuable orthodontic care before the end of [YEAR]!

Through orthodontic treatment, problems like crooked or crowded teeth, overbites or underbites, incorrect jaw position, and disorders of the jaw joints are corrected. If left untreated, these problems can result in tooth decay, gum disease, headaches and earaches, as well as speaking, biting, or chewing problems. There is no better time than now to get the smile you want!

Visit us at [WEBSITE URL] for information on all the services we provide. Or call us today at [PHONE NUMBER] to schedule your next appointment!

We look forward to seeing you again soon!

Sincerely, 

[DOCTOR AND TEAM]

We hope this helps with your Dental Marketing Ideas!

To make your email more engaging, you can also create a graphic in Canva that looks something like this and include it in your email. Not sure how to make a professional graphic in Canva? We can help with that too!

How to Mass Send Emails

If you are thinking of dental marketing ideas, but, do not yet have a patient communication software from which to send your “Use it, Don’t Lose It” emails, we recommend the following 2 options:

SendGrid: SendGrid is an email platform that can be used to send patient engagement emails. The main benefits of SendGrid are scalability, reliability, and deliverability. As a user of this platform, you will also receive 24/7 customer support, which can be done via email, chat, or phone. SendGrid also makes sure your emails don’t end up in a patient’s spam folder. This is the best way to make sure they actually get the information you are sending to them. Here’s a video explaining a bit more about SendGrid. HIPAA compliant.

NexHealth: NexHealth is a “24/7 receptionist that manages appointments, sends reminders, reschedules cancellations, and fills no-shows with a patient wait-list.” 

And that’s it for now!

If you are interested in more Step by Step Marketing guides such as this, you will love our Marketing Box. The Pain-Free Dental Marketing Box provides you with all the strategy and tactics of a top dental marketing agency, without all the cost!

Not the DIY type? No worries, we are a full-service marketing agency. Get in touch today!