Why Our Experts Use Moz – A Dental Marketing Essential
Get noticed by Google and help patients find your dental practice with this all-in-one SEO tool. Looking to learn more about Moz Local? Well, we are here to tell you our two cents on it – as an experienced dental marketing company. Why should you use Moz Local? Search Engine Optimization. AKA, Getting your business’s […]
Get noticed by Google and help patients find your dental practice with this all-in-one SEO tool.
Looking to learn more about Moz Local? Well, we are here to tell you our two cents on it – as an experienced dental marketing company.
Why should you use Moz Local?
Search Engine Optimization. AKA, Getting your business’s name out there in the world of Google. Moz serves as a Swiss Army Knife of search engine optimization (SEO) tools. In other words, it’s got pretty much everything you need; All of the resources and knowledge needed to optimize your dental practice’s website packaged in one user-friendly interface.
Our dental marketing company experts recommend Moz for improving your website’s search engine visibility. The software does the SEO heavy-lifting, so you can focus on what you do best – dentistry.
As an inexpensive and simple way to attract traffic to your website, it’s a no brainer. And in most cases [if your website is designed and developed well], more traffic to your website means more cheeks in seats!
Check out the graphic above to get an idea of all of the databases Google looks at to determine your online ranking…. Crazy, right?
Moz will take information from your website (practice name, address, and phone number) and send it out to the major places that Google trusts and cares about online to check if it’s represented accurately. This is important because the more sites that Google refers to that have your dental practice information, the more likely Google will show your practice in search results.
First things first, learning the SEO building blocks.
What you need to understand before using Moz Local
When it comes to SEO and using Moz, there are 3 terms that you will need to understand before jumping into the tool. These terms will help you understand how Moz works and, most importantly, how SEO works:
Domain Authority
Domain Authority is a Moz metric used to track how reputable your website is within the worldwide web. This impacts how well your website will rank on search engines such as Google or Bing.
Domain Authority represents how much trust search engines have in your website. Your Domain Authority score is based on “backlinks” to your website, meaning, who’s talking about your website and who is hyperlinking to your website.
If your website is relatively new and you have not spent time on SEO before, your score out of 100 will start as low as 1, but that is very normal. So don’t stress about this number just yet, Moz will help you get it up in no time.
Page Authority
Page Authority is a Moz metric that looks at specific pages on your website and how well they will rank on search engines. If you have SEO content on your website, such as blog posts discussing “Home Remedies for Toothaches” or “How to Treat TMJ”, which people often search for, those specific pages will have a higher score out of 100.
Search Visibility
Search Visibility will be one of the most important metrics to track. Search Visibility is focused on how your website compares to your online competitors. And in its most basic sense, it shows you the likelihood of somebody clicking on your page and not a competitor. You want this ranking to be as high as possible!
The Benefits of using Moz
Website audit and crawl:
Moz has a great feature where it actively monitors whether there are any issues on your website that might be blocking it from receiving high volumes of internet traffic.
This could include anything from missing title tags to broken redirects which are one less thing for you to worry about if you decide to use this software.
Any issues on your website are shown on charts with easy-to-read breakdowns. This makes it simple to understand for even the most inexperienced dental marketers. Solving these technical errors boosts your website’s SEO performance!
Measure site rankings:
To help keep track of which keywords are performing best, Moz allows you to monitor your “keyword’s ranking performance” over a period of time. Typically on a weekly or monthly basis. You can also track your competitor’s search engine results page (SERP) movement. This is a great way to identify any gaps in your practice’s SEO strategy.
Explore relevant keywords:
Moz is great at helping you identify the relevant keywords that you can target. This enables you to prioritize keywords patients are using to find a local dentist in your SEO strategy. You can also import, export, and build keyword lists with the tool.
Having a Strong Local SEO Presence is An Effective Strategy to Build Your Practice & Get New Patients
Our team of experts use Moz as part of every client’s SEO strategy. It is powerful software that can drive practice growth and ensure patient acquisition. Local SEO work supports the climb to the top of major search engines like Google and Bing and helps you earn more patients online.
Want to learn more ways to grow your practice with dental marketing? Get more SEO tips and tricks from our experts.
Are you a DIY dentist looking to grow your practice with your own marketing?
While we are a full-scale dental marketing company here at Pain-Free Dental Marketing, our latest product, The Marketing Box offers all the strategy and tactics of a dental marketing agency without all the cost.
Get a custom marketing plan with checklists, detailed tutorials, and need-to-have marketing gadgets delivered right to your door every month! Oh, and, a monthly meeting with our dental marketing experts. Pretty cool, huh? Here’s how.