New Patient Flow & Dentistry Per Patient: Two Essential Growth Strategies

Starting the Journey Toward Dental Practice Growth

Welcome to the world of digital marketing in the dental sector, where we discuss important strategies to enhance the growth of your dental practice. This blog post features insights from Eric Vickery, the president of coaching at All-Star Dental Academy, an expert in dental practice growth. He has shared two pivotal strategies to increase a practice’s valuation, revenue, or production.

Interested in these strategies? Consider booking a free strategy session now to learn more about how they can transform your practice.

Two Key Ways to Grow Your Practice

According to Vickery, there are only two ways to grow a dental practice. These strategies may sound simple, but they are the foundation for any successful dental practice.

1. Increase Patient Flow

The first strategy is straightforward: increase the number of patients. This is often the first response from dental teams when asked about practice growth. However, Vickery emphasizes the importance of balance; there is a point of diminishing returns. A doctor can’t effectively manage too many hygiene chairs at once. The key is finding the optimal number of patients your practice can handle without compromising on quality care.

Need help finding your optimal patient balance? Book a free strategy session to discuss your needs.

2. Enhance Dentistry Per Patient

The second strategy is a little less obvious, but equally important: increase the amount of dentistry performed per patient. In other words, strive for more treatments per visit. This can be measured as production per hour or production per patient. Both metrics are crucial, with an ideal scenario being a balance between the two. This results in a healthier practice, with a reduced risk of stress or burnout for the dental team.

Overcoming Misconceptions

One of the common misconceptions in the industry is the belief that patients in certain areas are less likely to accept treatment. Vickery disputes this claim, noting that every dentist, regardless of location, encounters patients who would rather have a tooth pulled than undergo a treatment.

The key to overcoming this is effective communication and education. By explaining the benefits and long-term health implications of treatments, dentists can help patients understand the importance of proactive dental care.

Want to improve patient education and acceptance rates in your practice? Book a free strategy session now.

Conclusion

Growing your dental practice is not as complicated as it seems. It boils down to two key strategies: increasing your patient flow and enhancing the amount of dentistry performed per patient. By focusing on these areas and overcoming common misconceptions, you can pave the way for a successful and profitable practice.

Ready to grow your dental practice? Book a free strategy session now and start your journey to success.