The Power of Dental Marketing Videos

Millions of people have dental anxiety. They haven’t met you, but they’re afraid of you and your dental drill. A survey from Delta Dental Plans Association reported that 42% of Americans don’t see a dentist as often as they would like. What can you do about this dismal statistic, if anything? Make dental marketing videos. That’s it.

Dental marketing videos can help these nervous patients trust you before they step foot into your office. Let’s say you make a friendly “Meet the Dentist” video sharing your background. You become a real person. No longer are you the formidable, faceless hygienist who is out to judge them for not brushing their teeth enough. You are also not the scary dentist who will prod their jaws with sharp tools, and cause their lips to go numb. Without even meeting you, they will form an emotional connection to you and your practice. They will see you as a human being rather than as a medical practitioner they might typically fear. 

Aside from building a sense of trust with your patients, how can dental marketing videos grow your dental practice?

Benefits of Dental Marketing Videos for Dentists

• Video on a landing page can increase conversion rates by 80%, meaning it can lead to more appointments
• Your dental website will rank higher in Google and other search engines
• Video marketing increases brand awareness by 70%
• Videos can be an amazing way to stand out from your competitors 
• People prefer to learn about your practice by watching videos 
• Your social media accounts will explode by posting more videos 
• 74% of people who watch a video explaining a product ended up buying it
• Your website traffic can increase by 51%

For tips and tricks on creating a killer digital strategy for your dental practice, read our article on How to Get More Patients in A Dental Office.

How to Create A Youtube Channel 

A Pew Research study found that 74% of Americans watch videos on Youtube regularly. Therefore, a Youtube channel can be an important tool to boost your practice’s ranking in search engines. It’s also a convenient place to upload all of your dental marketing videos. This how-to article shares the basics of how to create a Youtube channel. If you’re pressed for time, we have summarized it below:

Step 1: Create a Google account for your dental practice if  your business does not already have one. 

Step 2: Using your Google account, you will now be able to create a Youtube brand account. Click “Create a Channel” and then enter the name of your dental practice. 

Step 3: Click “Customize Channel” and upload your dental practice logo or your headshot as your profile image, and include some information about your dental practice in the description. Use descriptive keywords like “family dentist” or “cosmetic dentist” so people know what you’re all about. Upload your channel banner image. Your banner image must be at least 2048 x 1152 px with an aspect ratio of 16:9. 

Step 4: Click the “Create” button to upload your dental marketing videos. Make sure your videos are in one of the supported file formats. YouTube recommends the .MP4 file type to get the  highest quality possible.

Step 5: Promote and monitor your dental marketing videos. The goal of each video is to boost views, likes, comments, follows, and shares. Link to your dental website in each video description. To get more views, use descriptive keywords in your video titles and tags, with help from a keyword research tool like Google Keywords. 

As you can see, setting up a Youtube channel isn’t a maxillary second molar root canal procedure. 

Dental Marketing Video Ideas for Dentists 

Your dental marketing videos should be entertaining, educational, or informative. Try to film light-hearted videos that show your personality. 

Here are a few ideas that are guaranteed to improve your conversion rate: 

Educational

• How long should you brush your teeth for?
• The correct way to to floss
• Can you whiten your teeth at home?
• Getting rid of bad breath
• How often should you visit the dentist?
• Dental aligners vs braces
• What is a root canal?
• Dental home remedies that work
• What should you do if your tooth hurts?

Entertaining

• How much sugar is in popular foods?
• Debunking dental myths 
• Celebrities before and after dental work 

Informative

• Company culture and meet the team Q&As
• Dental patient testimonials 
• Before and after (insert procedure)
• The best electric toothbrushes 

Read our guide to filming a dental patient testimonial video, including all the equipment you’ll need, right here.

Where to Publish Your Dental Marketing Videos

Website: When you host videos on your site, you can drive more traffic directly to your website. Google will also rank your page higher. You can post an introduction video on your landing page. Your videos can also accompany blog articles. 

Email: Simply including the word “video” in your email subject line increases open rates by 19%.  Your email newsletters can include weekly or monthly dental tips that go out to both current and potential patients. 

Social: Short clips with bite-sized chunks of information are best for platforms like Twitter and Instagram.  On Twitter, you can embed links to videos in your tweets. On Instagram, focus on posting to Instagram reels. Include captions with your videos and engage with the camera as if talking to an old friend. You can also experiment with using trending music. Facebook prefers longer  videos and prioritizes videos uploaded directly to the platform. Don’t forget Linkedin! Linkedin audiences tend to value life hacks that they can apply to their lives immediately. 

Youtube: Youtube is the largest video hosting platform out there. By posting your videos on Youtube your content can reach people around the world. Youtube videos can be shared on social media. You can also embed them on your website. Post videos with practical information that solves people’s problems. 

For more insight into growing your practice, this article is an incredible guide to converting video viewers to leads. Are you ready to begin your journey into the world of dental marketing videos?  Here at Pain-Free Dental we’re dedicated to growing your practice with a customized marketing plan. Contact us today to learn more.